The Professor and the Kid

I met Jimmy "the kid" in class. He worked for a social media agency while taking my advertising and promotion class.
"I think, we need to learn the classic storytelling of the great old advertising and combine it with new types of media," said Jimmy the kid.
"Im bored with Twitter and Facebook already," said Ryan Peltz.
"Ya, Ya, Ya,"chimed in Gordon Obermueller, Ashley Trullinger, and Muriel Weaver, all class members.
"People Twitter me, 'I just put on my shoes.'"
"I just brushed my teeth."
"I have more important things to do this read this bather," said Miriam.
"I've found that web agencies hate classic media and advertising, and that classic advertising agencies hate the web and social media. They all work together today," said Jimmy. "Using Twitter, Facebook, LinkedIn blogs, and other online resources helps spread the message and increases SEO, but also creates an opportunity to tell a story and engage the customer"said Jimmy. "The classic, web and evolving media need each other and nobody seems to be willing to put it together. Every business has a voice, and that voice can be defined through multiple advertising and design outlets"

So Jimmy the Kid and I (the Professor) started integrating them all together this May. The results are more sales for our clients. Big Dudes Music City's sales are up 15% over last July. July historically is a bad month for Big Dude's Music City, going back 10 years. Business dropped 30% after the September 2008 bank crash, so the net effect of being up 15% means it returns the 30% loss of the bank crash plus 15% more sales.

Po's Dumpling Bar is up 50% in this economy. With 3 billion websites on Google, you have to drive your potential customers there using all the forces of media today--classic, web, and new media. If a marketing plan isn’t firing on all of its potential cylinders, then the car will eventually stop working.

Our web and design group is Departika. Take a look at our site. The Professor does the classic, Jimmy the kid does the online media, but we both create strategy. Our Departika team develops the web experience by combining great design with great programming. The business world isn’t a field of dreams in that “you build it and they will come.” The same goes for websites and stores. Departika is a marketing communications dream team. All are talented. All love to create. All have positive attitudes. All can laugh at themselves. It is a slice of business heaven on earth.