Vodka is made primarily from grains--wheat, corn and rye. Kansas City sets in America's grain heartland. So, the three young Kansas City entrepreneurs, former mortgage brokers, created Clear 10 Vodka. They wanted to create a recession proof business after living through the home mortgage crash.
They make Clear 10 from fresh, clear spring water and pure grain alcohol. Clear 10 is filtered ten times and distilled four times. It's a smooth clean tasting vodka that refreshes you.
Finding a bottle for this lovely Vodka proved difficult. American companies wanted cash up front for generic bottles, two Chinese manufacturers failed to create a bottle.
Then, we suggested they send Tao Lin, my Chinese graduate student in marketing back home to China to find a bottle manufacturer who could deliver. He did. He saved 40% on every bottle. He personally measured each bottle that came off the line, made sure they were packed correctly, and transported successfully to Kansas City for a 40% savings for the young Clear 10 entrepreneurs. We all toasted and cheered.
The bottle label design was created here by designer Steve Nelson a master of art and branding.
No comments:
Post a Comment